Marking the 125th anniversary of the HSV, the Hamburg based soccer club commissioned MUTABOR to design an anniversary brand design concept. I designed an sectional assembly logo systematic. In this mechanic, the classic HSV Logo can be used in combination with additional commemorative anniversary visuals. I did the art direction and design, where it was played out in the anniversary campaign and collection. The mostly tricky part was to transfer the anniversary coporate design definition into a working design manual usable for all contributors.
Celebrating 125 years of HSV
Branding / Logo Design / Editorial Design / Poster / Packaging / Social Media Marketing / Art Direction
Heinrich Paravichini / Paul Neulinger
Designed at MUTABOR design Hamburg.