I be proud to say, that it was one of my first challenges at mutabor design to create this logo design along with Heinrich Paravichini himself. The focus was on a dialogue Logo concept to break the controversy of the regional engeneering problems with the general public of the region. Sending out a clear will of positive communication was the main brand concept transported via the dialogue logo. The design concept process was an 10 step pitch curated by five professionals from design and education around Stuttgart.
The final result shows a logo as a dialogue „S“ as symbol for the importance of positive communication.
After that logo creation process, the signet get‘s an color concept to help transport the communication design to different institutions for tourism and culture and was rolled out in the complete corporate design environment as key communication visual.
Logo Design / Corporate Design / Corporate Identity / Brand identity concept
Designed at MUTABOR design Hamburg.