Starting off this venture with a basic workshop to have a certain look at the actual needs of this facility made clear that I had to create something completely new. The brand workshop enabled all parties involved to get a clear vision what the studio wanted to be exactly: Nothing like the other fitness centers around! Off we go/That’s the way to go.
After quite a few days of mutual workshops I defined a more individual brand concept and a clear positioning strategy. I transferred the high-grade orientation of the brand concept in a visual appealing the young and dynamic representation this individual training center stands for. With the support of my teammate Martin Driemel during the implementation phase, I was able to release a stringent and multichannel brand communication design facing all aspects.
Branding / Brand Concept / Corporate Design / Identity Design / Creative Direction / Webdesign
Website Programming - Lars
Implementation - workaholiks