Marking the 125th anniversary of the HSV, the Hamburg based soccer club commissioned MUTABOR to design an anniversary communication campain. The concept we create, was to celebrate the biggest moments in the HSV history and the most impressive links to the fans with them all together.
This timbased campaign was split into a „moments“ part, it was rolled out as a campaign with different flight‘s, printed as city lights, postcards flights, fastfood store fitments and more and was spread over the the significant birthday year. And a second split part. This was the timbebased communication in the regular corporate handout elements, like the fan catalogues, info broshures, flyers or member cards. In this part the predication obtains to impressive moments in a soccer game.
HSV anniversary „timecampain“
Campain / Concept Design / Editorial / Art Direction
Designed at MUTABOR design Hamburg.