The Hamburg based soccer club HSV commissioned MUTABOR to do the new branding of the traditional sport club. After a long way finding journey we decide to create a corporate basis traditional, fitted the mostly used alias „Nur der HSV“, combined with saisonal changing campains. I gently optimized the logo of the traditional club sign, the diamond and redefined the type system used. I designed and partly art directed the branding of the soccer club, including stationary, statdion branding, packaging, editorial, on air, radio, intérieur and merchandise.
Branding / Logo Design / Art Direction / Editorial / Packaging
Heinrich Paravichini / Paul Neulinger
Designed at MUTABOR design Hamburg.