Marking the 125th anniversary of the HSV, the Hamburg based soccer club commissioned MUTABOR to design an anniversary design concept. I designed an sectional assembly logo system. In this mechanic, the classic HSV symbol can be used in combination with additional commemorative anniversary visuals. I did the art direction and design, where it was played out in the anniversary campaign and collection.
Celebrating 125 years of HSV
Branding / Logo Design / Art Direction
Heinrich Paravichini / Paul Neulinger
Designed at MUTABOR design Hamburg.